Doctoral student João Miguel Lopes completed his PhD in Business Sciences

With the presentation and approval of his Thesis entitled “Transmedia brand storytelling on the marketing strategy of low density territories“, doctoral student João Miguel Lopes completed his PhD in Business Sciences on the 4th November 2026. The thesis was supervised by Professor Sofia Gomes, integrated member of REMIT, and Professor Irina Saur-Amaral, from University of Aveiro.