Consumer Neuroscience Lab (CNL)


Through the adaptation of neuroscience methods and theories the objective is to understand consumer behavior.

It combines behavioral theories, models, and experimental designs proven in consumer psychology and related disciplines (e.g., behavioral decision sciences).

Scientific Coordinator

Ricardo Cayolla

Associate Guest Professor in the Department of Economics and Management at Portucalense University

Former Professional Tennis Player and Technical Director at Cayolla Tennis Academy

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