Prof McCullough was the keynote speaker at the Relationship Marketing Summit

With the support of REMIT, Prof Brian McCullough (Texas A&M University) visited Universidade Portucalense on 10 and 11 April. On 10 April, Prof. McCullough was the keynote speaker at the Relationship Marketing Summit, held in the University’s Aula Magna. On 11 April, he met with the students of the Doctorate in Business Sciences, presenting his latest research and future projects.