The Application of Hyper-Personalization in the Portuguese Wine Sector

The Application of Hyper-Personalization in the Portuguese Wine Sector

The primary purpose of this research is to explore Hyper-personalization, its strategies and its application in the Portuguese wine sector.

Research Group: Territories and Organisations for Sustainable Development (TOSD)

Sustainable Development Goals

8. Decent Work and Economic Growth

9. Industry, Innovation and Infrastructure

12. Sustainable Production and Consumption

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