The Consumer Neuroscience Lab contributes to the interdisciplinary combination of behavioural theories, proven experimental models, and projects in consumer psychology and related disciplines (e.g., behavioural decision sciences). To achieve this, it has a set of equipment, notably, EEG (Electroencephalography), TMS (Transcranial Magnetic Stimulation), Polygraph, and tDCS (Transcranial direct-current stimulation). These tools allow for the development of studies on individual motivations, preferences, and decisions, with broad applications in different areas.