2IS3D - International Business: The role of Innovation/Sustainability, Diplomacy, Digital Transformation and other internal drivers

International business plays a crucial role in the global economy by facilitating the exchange of goods, services, and knowledge across borders. It is essential for businesses to operate globally to remain competitive, access new markets, and gain a competitive advantage. The importance of international business lies in its ability to create economic growth, increase employment opportunities, and promote cultural exchange.

Innovation and sustainability are essential components of international business. Innovative businesses can create new markets, products, and services, increasing their competitive advantage. Sustainable practices not only benefit the environment but also improve a business’s reputation and financial performance.

Diplomacy also plays a critical role in international business, as it allows businesses to establish relationships with governments and other stakeholders. Strong diplomatic ties can lead to favorable job policies, trade agreements, and opportunities for businesses.

Finally, digital transformation has significantly impacted international business by enabling companies to operate across borders with ease. Advances in technology have made it possible to communicate and collaborate with partners and customers globally in real-time, increasing efficiency and reducing costs. E-commerce, for instance, has made it possible for businesses to access new markets and customers worldwide, further expanding their reach. In conclusion, international business has become increasingly important in a globalized world, and its success depends on innovation, sustainability, diplomacy, and digital transformation.

Grupo de investigação: Territórios e Organizações para o Desenvolvimento Sustentável (TODS)