Strategy and Marketing

AREA 1: MARKETING

Consumer Behavior; Consumer Neuroscience; Marketing; Social Marketing and Sustainability; Tourism Marketing

AREA 2: STRATEGY

Entrepreneurship;  International Entrepreneurship; Game Theory; Sports Marketing Strategy; Strategy and International Business Innovation; Strategy and Leadership

AREA 3: ORGANIZATIONAL BEHAVIOR AND HUMAN RESOURCES

Human Resources; Organizational Behavior; Public Administration; City Quality

Group Coordinator

Sónia Nogueira

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